In The News

The inaugural European Tourism Seasonality Summit, set to take place on April 7 in Seville, will bring together industry leaders to address the challenges posed by seasonality in European tourism.

The travel and tourism industry is poised to contribute more than $16 trillion to Europe's GDP and support more than 449 million jobs by 2034, according to the World Travel & Tourism Council (WTTC). However, the rise in demand for sustainable tourism practices has sparked a push to mitigate the negative impacts of high-season travel on local communities while promoting off- and shoulder-season opportunities.

The European Tourism Seasonality Summit, held in partnership between Routes and Low Season Traveller, will unite experts from the travel, leisure, destination, technology, and hospitality sectors to develop strategies for responsible growth by reshaping the seasonality curve.

Our CEO, Ged, recently caught up with Karen Yue from TTG Asia whilst he was in Bangkok to sign a partnership agreement with the Pacific Asia Travel Association. Among other things, they discussed what went wrong with travel...

WHERE DID IT ALL GO WRONG?

"I started to see tourism as a huge ecosystem. Tracking data from organisations like United Nations Tourism (previously UNWTO), World Travel and Tourism Council and a whole variety of others made a few things jump out at me: since the beginning of tourism in the early 1900s through till today, effectively, with the exception of Covid, tourism has known nothing but growth.

What happens to an industry that knows nothing but growth? You get fat and lazy. And we did."

The inaugural Tourism Seasonality Summit is set to take place on October 8, bringing together thought-leaders from destinations, airports and airlines to explore innovative solutions for sustainable growth beyond peak tourist seasons.

Set against a backdrop of a growing global population and an increase in the global middle class of an additional 1 billion by 2030, the number of international visitor arrivals could potentially double from 2019 levels of 1.4 billion over the next decade. In response to these dynamics, the World Travel and Tourism Council's 2024 Economic Impact Report projects that the travel and tourism sector will generate over 12.2% of global employment.

To address the challenges of sustainable growth outside peak seasons, the inaugural Tourism Seasonality Summit will be co-located with Routes World, the world's leading route development forum

The wonderful Juliet Kinnsman wrote an outstanding article in Conde Nast Traveller recently with her hacks, apps, and switches to make your escapades more enriching, enlightening, and economical. Here's what she had to say about low season travelling:

OPT FOR OFF-SEASON TRAVEL

Perks abound with off-peak orbiting: cheaper rates and fewer people, yes, but you're also not contributing to overtourism. Redistributed travel is the art of visiting under-the-radar or low-season places, and to visit somewhere in a way that is more of a help than a burden. Low Season Traveller, which highlights destinations during their low seasons, and shows you how much better the experience can often be, is a helpful resource for plotting your escapes.

We were delighted (and flattered frankly) to see that our podcast series, Low Season Traveller Insider Guides, was featured in the top 20 travel podcasts of 2022 by the awesome Nomad Flag. Here's what they had to say:

"Traveling in the off-season (or the low-season) is the wonderful topic of this new magazine and podcast. If you're interested in learning about travel to destinations when they're not overrun with tourists, this is for you. It certainly piqued my interest. Packed with plenty of ideas and inspiration for travellers looking to avoid crowds, save money, and see a different side of popular (and not so popular) destinations."

Low Season Traveller Founder and CEO, Ged Brown recently caught up with Jenny Southan from Globetrender to provide his perspective on the seasonality challenge.

Ged Brown, founder of Low Season Traveller, speaks to VOLT about the benefits of not chasing the sun, why the travel industry has an outmoded attachment to the seasons and why tourist boards need to think more like theme park operators.

Working alongside Rhodes Tourism, Low Season Traveller will be delivering online and digital promotion of the island over the next 12 months to create awareness and drive tourism demand in the quieter months of April, May, September and October to increase visitor numbers.

Low Season Traveller recently visited Rhodes to sign the agreement and met with tourist board partners and hoteliers to discuss how they could add value and support the islands future tourism marketing strategy.

Low Season Traveller, the travel company dedicated to inspiring travellers to undertake sustainable and responsible tourism outside of the peak season has announced a strategic marketing partnership with the Promotional Tourism Organisation of Rhodes in Greece.

Working alongside Rhodes Tourism, Low Season Traveller will be undertaking online and digital promotion of the island over the next 12 months to create awareness and drive tourism demand in the quieter months of April, May, September and October to increase visitor numbers.

This is a wonderfully written article by Lee Tulloch which featured in the Sydney Morning Herald and Traveller in Australia about how we can all travel more responsibly after Covid-19. We are grateful to be mentioned as one of the "5 Easy Ways to be a better traveller".

"HOLIDAY IN THE LOW SEASON

Everyone wins when travellers choose to go off season. Your holiday will be better priced and less crowds mean more opportunities for genuine experiences. Ski fields in summer and the lush tropics in the wet have their joys. Check out lowseasontraveller.com for inspiration and information."

This is an interview which Ged Brown, the Founder and CEO of Low Season Traveller, gave to Alexa Steele of Steele Marketing in the US, on why low season travel is so important and how tourism destinations can work to attract more visitors during the low season periods.

This is a recording of the keynote session from Buzz Travel's China Travel Summit where Ged Brown presented "2020: The year we finally woke up to responsible tourism?" to the leaders of the Chinese travel industry.

Travelling in low season offers many benefits, from experiencing the rapture of an unexpectedly sunny day to bagging cheaper deals. "Fair weather travellers will generally pay more," says Ged Brown, founder of Low Season Traveller (lowseasontraveller.com), "but for those who like to go against the flow, low seasons offer huge rewards."

Holidaying off-peak is possibly the most sustainable form of travel too, as you're paying into the local economy when hotels, cafes and attractions need it most: "Those who travel at these times can be assured that their presence and money is even more appreciated," adds Brown.

This is a recording of the keynote session from AviaDev Europe 2020 where Ged Brown presented "The golden opportunity to ease our reliance on seasonality" to Europe's airline, airport and tourism authority leaders.

Ged Brown is not out to change the world single-handedly, but he is devoted to inspiring others to join the low season travel movement.

Never has low season travel been more crucial than now. With the global travel and tourism industry on the brink of collapse, Low Season Traveller aims to support the recovery by encouraging holidaymakers to think carefully about not just where they travel to in 2021, but when they travel...

Low Season Traveller wants to fight the return of overtourism by sending tourists to popular destinations outside of peak months. Sam Ballard reports

Low Season Traveller is the "world's first travel company exclusively dedicated to inspiring travellers to visit worldwide destinations during their low seasons". It launched in the UK in June.

Although its intentions are admirable, the world has changed dramatically over the last five months or so. Now we are no longer coping with "overtourism" but "Involuntary Undertourism" (a trend highlighted in Globetrender's free report Travel in the Age of Covid-19).

Nevertheless, Globetrender considers Low Season Traveller worthy of consideration, especially for when global tourism rebounds properly....

Manchester entrepreneurs appear to be defying the coronavirus pandemic with two new travel firms having been launched this week.

Low Season Traveller by Mancunian Ged Brown has begun operations with the aim of inspiring people to visit worldwide destinations during their 'low seasons', while Trending Travel has been launched by Keith Herman alongside co-founder, Sophie Foster...

TTG news editor Jennifer Morris catches up with industry veteran Ged Brown about his motivations for launching a brand focused on easing overtourism and extending the selling season, and how Covid-19 proved to be the catalyst...

"Selling low season has always been price-led but destinations deserve better - I want to lead with the wonderful, often better, experiences you can have"

Ged Brown, founder & CEO of Low Season Traveller, the first DMC dedicated to promoting off-peak travel, says now is the time to persuade people to travel in low season and the advantages are much more than good value

Could opening up the low season satisfy social distancing demands and help travel companies make up the huge amounts of money they've lost to Covid-19? Ged Brown, CEO of Low Season Traveller, a destination marketing company dedicated to inspiring travellers to visit out of season, says the time is right to rethink the message and push the positive side of out-of-peak-season travel...

A destination marketing company focusing specifically on the low season travel market has launched, claiming a "gap in the market". Low Season Traveller focuses exclusively on holidays outside of the main tourist months in its destinations, which range from the UK and Europe to the Indian Ocean, Middle East, India, southeast Asia, the Caribbean, Africa and North America...

The company believes that the only realistic and effective way to avoid over tourism and grow the global travel industry is to 'extend the selling season' encouraging more visitors to travel during the low season supporting a more sustainable and responsible way to travel...

Industry veteran Ged Brown has launched a travel and destination marketing company promoting travel in the low season. Claiming to be the first travel company of its kind, Low Season Traveller is intended to inspire travellers to visit worldwide destinations during the less popular periods. Brown, who has 25 years' experience in the travel industry, said he timed the launch to coincide with the resumption of worldwide travel post Covid-19, "delivering more choice and better value for money for travellers".

Low Season Traveller, a travel company exclusively dedicated to inspiring travellers to visit worldwide destinations during their low season has been launched. Headed by Ged Brown, who has 25 years' experience within the global travel industry, Low Season Traveller has been timed to support the 'rebirth' of the worldwide travel industry post Covid-19 delivering more choice and better value for money for travellers...

The Sun's Travel Editor, Lisa Minot, caught up with the Founder & CEO of Low Season Traveller, Ged Brown, to learn more about this new organisation promoting low season travellers in the post Covid world...

A travel company focussing specifically on the low season travel market has launched, claiming a "gap in the market". Low Season Traveller focusses exclusively on holidays outside of the main tourist months in its destinations, which range from the UK and Europe to the Indian Ocean, Middle East, India, south-east Asia, the Caribbean, Africa and North America...

A travel company dedicated to inspiring travellers to visit worldwide destinations during their low seasons has been launched in Manchester. The firm's launch has been timed to start the 'rebirth' of the worldwide travel industry post-COVID-19, delivering more choice and better value for money for travellers...

The world's first company to provide travel experiences off-season, Low Season Traveller, launched this month, prompted by the Covid-19 pandemic and motivated by the need to promote sustainable tourism that will foster viable growth for local communities...

Low Season Traveller, the world's first travel company exclusively dedicated to inspiring travellers to visit worldwide destinations during their low seasons has launched this week. The Manchester-based sustainable-travel ambassador Ged Brown, who has 25 years' experience within the global travel industry, founded the movement...

They say that life begins at forty, so too can travel. That's why Travel Begins at 40 was launched and we were delighted that they ran a feature on Low Season Traveller.

Eh Canada! is a talk show hosted by Greg and Colin Girard who are the Founders of the award-winning EhCanadaTravel.com website which has over 18,000 pages of brilliant information on what to do, see and experience in Canada. We are delighted to have been invited to appear as a guest on this show on Tuesday 16th June at (7PM PST/3AM UK) to discuss all things concerning low season travel. Please do join us on Facebook Live for an entertaining show.

This is episode 6 of the wonderful Loop Faces Talks which are hosted by the vivacious, Astrid Oberhummer of Lobster Experience. The audience is a truly global mix of travel agents, tour operators and hoteliers. Here we all discussed the big opportunities for travel now.

This is the powerful keynote which Ged Brown provided to the audience of over 500 global tourism leaders in the "Keeping the Dream Alive" Tourism Recovery Series of webinars organised by the World Tourism Association For Culture & Heritage and MyTravelResearch during the onset of Covid19.

This was some coverage we had from TRAVELinc after our "Keeping the Dream Alive" Tourism Recovery Series of webinars which we hosted alongside the World Tourism Association For Culture & Heritage and MyTravelResearch during the onset of Covid19.

This was some coverage we had from TRAVELinc after our "Keeping the Dream Alive" Tourism Recovery Series of webinars which we hosted alongside the World Tourism Association For Culture & Heritage and MyTravelResearch during the onset of Covid19.

Crisp autumn air, discounts, camaraderie, authentic engagement with locals. Travelling in the low season has its perks. Here, Ged Brown of Low Season Traveller explains all in an interview with Chi Lo of Travindy.

In this article, we speak to Theodore Koumelis of Travel Daily News about the challenges of Overtourism and managing tourism flows effectively.

We had some nice coverage from the Center For Smart Tourism after our "Keeping the Dream Alive" Tourism Recovery Series of webinars which we hosted alongside the World Tourism Association For Culture & Heritage and MyTravelResearch during the onset of Covid19.