This is the keynote speech which Low Season Traveller Founder, Ged Brown, gave to the World Tourism Association For Culture & Heritage on 2nd June 2020.
In it he outlines why the global pandemic has presented us with a unique opportunity to flatten the seasonality curve and inspire people to travel during the low seasons. In this way we can counter overtourism and ensure that future generations will be able to benefit from the many advantages of global travel in a sustainable manner which is fairer to local communities and protects the cultural heritage in our most unique locations.