The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry.
We met up. with their Chair, Shelly Williams, and CEO, Jens Thraenhart in 2022 and it quickly became clear that our two organisations are well aligned. Jens and Shelly have a vision for a more balanced approach to tourism in Barbados where there is a more even spread of tourism throughout the year. They told us that the low season experience in Barbados is amazingly good and that we just had to experience it for ourselves – so we did just that in June 2022 and you can learn all about it in our low season guide to Barbados and the Podcasts, Facebook Lives and Video’s we shared to capture the experience for our audience of dedicated low season travellers.