Pioneering the Low Season Travel Movement
The Tourism Seasonality Summits were devised and created by Ged Brown, Founder & CEO of Low Season Traveller. Rapidly emerging as the godfather of the low season travel movement, Ged’s visionary approach has been instrumental in reshaping the conversation around tourism seasonality.
“These summits represent a crucial step towards creating a more balanced and sustainable tourism industry,” says Brown. “By bringing together leaders from across the sector, we’re fostering collaboration and innovation to address the challenges of seasonality head-on.”
Brown’s expertise and passion for promoting off-peak travel have made him a leading voice in the industry. Throughout the year, he delivers hugely popular keynote speeches on the merits of low season travel at several high-level events worldwide, inspiring industry professionals and policymakers alike. His work through Low Season Traveller and the Tourism Seasonality Summits is driving meaningful change in how destinations, businesses, and travelers approach tourism throughout the year.
Addressing the Global Challenge of Tourism Seasonality
The Tourism Seasonality Summits are groundbreaking events that bring together industry leaders, experts, and innovators to tackle one of the most pressing challenges facing the travel and tourism sector: seasonality. These summits, organized in partnership with Routes (part of the Aviation Week Network of Informa), provide a unique platform for collaboration, knowledge-sharing, and strategy development to create more sustainable and balanced tourism year-round.
Why Seasonality Matters
Seasonality in tourism leads to numerous challenges:
- Economic instability for destinations and businesses
- Overcrowding and strain on local resources during peak seasons
- Underutilization of infrastructure in off-seasons
- Environmental pressures from concentrated visitor flows
- Fluctuating employment patterns in tourism-dependent communities
By addressing these issues, we can create a more sustainable and resilient tourism industry that benefits both travelers and host communities.
World Tourism Seasonality Summit: A Global Perspective
The inaugural World Tourism Seasonality Summit, held in Bahrain in October 2024, marked a significant milestone in the industry’s approach to seasonality. This event brought together thought leaders and CEOs from destinations, airports, and airlines to explore innovative solutions for sustainable growth beyond peak tourist seasons.
Key topics included:
- Economic, environmental, and social impacts of seasonality
- Strategies to extend tourist seasons and attract diverse visitor segments
- Leveraging technology to manage tourism flows year-round
- Collaborative approaches between tourism authorities, airports, and airlines
For more information on this groundbreaking first event, visit www.seasonalitysummit.com
European Tourism Seasonality Summit: Focusing on Regional Challenges
Building on the success of the World Summit, the European Tourism Seasonality Summit is set to take place on April 7, 2025, in Seville, Spain. This event will address the unique seasonality challenges faced by European destinations, with a focus on:
- Navigating post-pandemic shifts in traveller behavior
- Implementing sustainable tourism practices
- Utilizing technology, big data, and AI to reshape travel patterns
- Developing targeted marketing campaigns to change perceptions of low seasons
As Ged Brown, CEO & Founder of Low Season Traveller, states: “The event will see leaders from throughout Europe’s travel and tourism sector meet up to share experiences, learn effective strategies, and engage in true collaboration with each other to alleviate peak seasonality challenges.”
Why Attend?
Attending a Tourism Seasonality Summit is essential for professionals in the tourism industry for several reasons:
- Gain Valuable Insights: Learn about the latest trends, research, and strategies in managing tourism seasonality from industry experts.
- Network and Collaborate: Connect with peers and potential partners to develop collaborative solutions to common challenges.
- Discover Innovative Solutions: Explore cutting-edge technologies and approaches to reshape travel patterns and extend tourist seasons.
- Contribute to Sustainable Tourism: Be part of the movement towards more balanced and responsible tourism practices.
- Stay Ahead of the Curve: Prepare your organization for the future of travel by understanding and adapting to changing patterns in tourism demand.
A Partnership for Progress
The Tourism Seasonality Summits are made possible through a partnership between Low Season Traveller and Routes, a part of the Aviation Week Network of Informa. This collaboration brings together expertise in sustainable tourism practices and aviation route development, ensuring a comprehensive approach to addressing seasonality challenges.
Steven Small, director of Routes, emphasizes the importance of this partnership: “Seasonality significantly shapes European tourism, influencing its dynamics and opportunities. While seasonality poses significant challenges for European tourism, it also opens doors for innovation, sustainability, and enhanced experiences for tourists and local communities alike.”
Join Us in Shaping the Future of Tourism
The Tourism Seasonality Summits represent a crucial step towards creating a more balanced, sustainable, and resilient tourism industry. By attending these events, you’ll play an active role in shaping the future of travel and ensuring that the benefits of tourism are felt year-round by destinations, businesses, and communities alike.