Low Season Traveller the world’s first travel company exclusively dedicated to inspiring travellers to visit worldwide destinations during their low seasons has launched today. This has been timed to support the rebirth and sustainable return to growth of the worldwide travel industry post Covid-19 delivering passengers more choice and better value for money.
Founded by Ged Brown, who has 25 years’ experience within the global travel industry and supported by a leading team of industry experts, Low Season Traveller highlights these experiences via multimedia including images, blogs, videos and podcasts. There is a focus on delivering informative and visually striking destination content that will appeal to those with a thirst for authentic and cultural experiences. Low Season Traveller provides true inspiration for travellers focusing on the many benefits of travel outside of the peak seasons.
Research shows that currently 70% of all travellers arrive during each destination’s “peak” season – usually a narrow window of between 4-6 months. The way we travel is undoubtedly set to change with an increasing shift towards more responsible forms of tourism, encouraging visits at less congested times of the year. Low Season Traveller are pleased to be working alongside a range of launch partners including Six Senses and COMO Resorts. A bespoke personal booking service will also be provided for all Low Season Traveller enquiries through our partner Designer Travel.
Commenting on the launch, Ged Brown CEO of Low Season Traveller explains, “For the past 2 years, myself and the team have been working on this project with a wide number of partners across the global leisure industry including tourism organisations, hotels, transport and visitor attractions. We are convinced that there is a real gap in the market for low season travel and the recent pandemic has only endorsed our view further. There could never be a better time for us to launch Low Season Traveller highlighting to travellers how to avoid busy tourist spots and delivering effective ‘social distancing’.”
Ged Brown went on to say “By showing how to deliver value for money, live like the locals and importantly how to avoid the crowds, we are confident that travellers will be inspired by our destination portfolio. As the programme develops, we also have the opportunity to support a number of local community charities through our Be The Change You Wish To See In The World legacy initiative, something that we are very proud of.”
“Our team are passionate about the improved travel experiences that can be enjoyed during the quieter times of the year and we look forward to inspiring travellers with new ideas and plans as the travel industry adapts post Covid19.” Founder, Ged Brown concludes “Low Season Traveller really is the new way to experience travel!”
Ged Brown is available for interviews and as a guest speaker globally.
NOTES TO EDITOR
About Low Season Traveller
The world’s first organisation completely dedicated to the promotion of travel during the off-peak seasons in each destination. With offices in Manchester (UK) and Sydney (Australia), the team’s mission is to alleviate the growing problem of over-tourism. Low season trips featured on the Low Season Traveller website are booked via award-winning ABTA and ATOL bonded partner, Designer Travel.
About Ged Brown, founder and CEO
A passionate advocate of the advantages of tourism, Ged has spent his entire career working at senior director level with leading travel and tourism organisations such as Thomas Cook, MyTravel, Kuoni, Routes and AviaDev. He is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations and their cultures. As such, he is frequently called upon to present at several travel industry events throughout the year and regularly writes articles and publications on the industry.
Creator of the Insider Guides Podcast, Ged hosts guests from around the world sharing their insights into what destinations offer outside the peak season as well as key authorities on tourism, sustainability and responsible travel. The Why the Need For Low Season Travel podcast is Ged Brown’s keynote speech to the World Tourism Association for Culture & Heritage on 2nd June 2020 in which he outlines why the global pandemic presents us with a unique opportunity to flatten the seasonality curve and inspire people to travel during the low seasons. In this way we can counter over-tourism and ensure that future generations will be able to benefit from the many advantages of global travel in a sustainable manner which is fairer to local communities and protects the cultural heritage in our most unique locations.
Ged Brown has hosted a series podcasts throughout the crisis including
ForwardKeys: Taking the Pulse of the Travel Industry
Is This The End of Travel (as we know it) Or a New Dawn?
The Future of Travel: Carolyn Childs, Futurist, Strategist and Industry Stalwart
Be The Change You Wish To See In The World Legacy Initiative
With the belief that travel should be a force for good in the world, Low Season Traveller ensures that a positive legacy remains long after the visitor returns home by donating 100% of any commissions received from bookings made via the website. This money supports locally run charitable projects in destination featured. Additionally, Low Season Traveller partners have the option to match the amount.
Research conducted by UNWTO
Three Little Birds PR was founded in 2014 by Sheila Manzano. The agency specialises in the travel industry and is one of the UK’s most recognised PR agencies in the tourism and leisure industries. Clients include tourism organisations, tour operators, accommodation, restaurants, visitor attractions and tourism-related charities. The agency is recognised for its extensive work in the niche rail tourism sector; representing rail holiday providers and heritage railways.